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I often hear Associational Mission Strategists (AMSs) say they have difficulty connecting and engaging the pastors of larger churches in their associations. It can be difficult – especially if the larger churches feel that they do not “need” the association, or that the association is not “adding value” to them. Sometimes these pastors do not perceive much value being given even to their normative size church peers. What are some ways an AMS can effectively engage his larger churches?