I often hear Associational Mission Strategists (AMSs) say they have difficulty connecting and engaging the pastors of larger churches in their associations. It can be difficult – especially if the larger churches feel that they do not “need” the association, or that the association is not “adding value” to them. Sometimes these pastors do not perceive much value being given even to their normative size church peers. What are some ways an AMS can effectively engage his larger churches?
I’m Ray Gentry, the President/CEO of the Southern Baptist Conference of Associational Leaders (SBCAL). I’ve served Southern Baptist churches & associations in various roles for over 35 years. I have served as an associational leader for five associations, starting in 1993. The most recent one being the Southside Baptist Network, McDonough, GA.