In Dallas in 2018, the Southern Baptist Conference of Associational Leaders (SBCAL), the oldest and largest associational network in the SBC, adopted a major report issued by a blue-ribbon Study Team. That Report is one of the appendices in the new book, “The Baptist Association,” that I edited for SBCAL. The 17 Proficiencies of an Effective Associational Leader were introduced, and a new descriptor based on those proficiencies was also introduced and unanimously adopted by associational leaders from across the USA: Associational Mission Strategist, or AMS for short.
I’m Ray Gentry, the husband of Debra & father of April & Allison. I serve over 80 congregations on the southside of Atlanta as Associational Mission Strategist of the Southside Baptist Network. I am also the President/CEO of the Southern Baptist Conference of Associational Leaders (SBCAL). I’ve served Southern Baptist churches & associations in various roles for over 35 years.